Battles for social equity are sometimes won or lost in the sphere of rhetoric, public opinion and collective amnesia. In Franklinton between 2011 and 2015, over 300 public housing units were demolished to pave the way for high-end apartment construction. These images are from a series of mobile and stationary signs which questioned the dominant narratives of "no harm done" and some of my favorite wince-worthy phrases of gentrification advocates such as "new frontier" "building a new community" "blank slate" or "attract the right people" all of which completely overlook or demonize the existent population.